Although Famous-Barr Co. folded years ago, another downtown store debuting in the same year continues to thrive, 105 years later. Originally founded by Samuel E. Heffern and now located in downtown Clayton, Elleard Heffern Fine Jewelers remains one of St. Louis’ premier independent jewelers. A fourth-generation family business, the shop is currently run by Samuel’s grandson, Christopher (Kit) Heffern, and great-grandson, Webster Heffern.

“The history of our business is a lot of what keeps it going,” maintains Webster Heffern. “We develop very longstanding relationships with our clients.”

History is wonderful, of course, but so are the jewels. Through the years, Elleard Heffern Fine Jewelers has built a rapport amongst designers and, as such, carries many lines that are difficult to find elsewhere in the area. Drop into the showroom and you’ll discover a glittering array of international luxury brands, including Atelier Zobel, Carelle, Chantecler, Etho Maria, Gismondi, Vendorafa and Vhernier. The jeweler was also an early champion of Oscar Heyman, a brand that launched only a year before the store itself.

Whether you’re looking for special occasion jewelry, like an engagement ring or a wedding band, or in the mood to elevate your look with a few fashion-inspired pieces, like a showstopping lapis ring by Vhernier or an Atelier Zobel statement cuff, Elleard Heffern Fine Jewelers caters to customers of diverse ages, styles and means. The jeweler also creates custom pieces, and provides repair services and appraisals.

As a St. Louis-built business, Elleard Heffern Fine Jewelers is also committed to giving back to the community that’s contributed so greatly to its enduring success. The store has partnered with a different charity or nonprofit for every trunk show hosted this year, donating 10 percent of proceeds to COCA, Craft Alliance, Jazz St. Louis and the Saint Louis Fashion Fund, among others.

As Webster Heffern aptly summarizes: “What we have to offer is pretty spectacular.”

Elleard Heffern Fine Jewelers, 101 S. Hanley Road, Clayton, 314-863-8820

Emma Dent is the Special Projects Manager for the Ladue News. A St. Louis native, Emma is a trained art historian with interests in American visual culture, especially illustration and advertising. She enjoys reading, writing, and looking.