Kindred – a collective boutique housing a handful of locally owned boutiques in West County Center – is on the brink of celebrating its one-year anniversary in the metro area. But that’s not the only news worth celebrating.
“We are bringing in new vendors into the store,” says Kindred visual merchandising manager Samantha Binkley. “We are opening our own line, as well, so Kindred will carry a line of its own products, which is superexciting.”
The line will expand specifically on what Binkley calls “the edgier girl.”
“Right now, we have a very specific style, so we are trying to appeal to the edgier girl with the bell bottoms, cute graphic tees and big hats,” she says. “There are going to be lots of animal prints, suede, leather shorts and leather jeans. There is going to be a lot of fun stuff.”
Fun certainly expands beyond the launch of the Kindred line and into the shop itself.
“It is very homey, kitschy, very Instagrammable,” says Binkley of the shop’s aesthetic. “We have handmade curtains made of quilts, so shoppers like to take pictures in front of that. They like to take photos in front of mirrors. It’s a superfun environment.”
The environment itself, though, often changes, with new inventory being presented oftentimes weekly.
“It is always something new, and it’s usually a limited time only,” says Binkley. “They [boutiques] usually don’t reorder things, so it gives them that unique individuality.”
Vendors include Webster Groves’ own Never Enough Boutique, Brooke and Sloane Boutique, Adorn by Jewelry Girl, St. Louis’ own Series Six, Parker & Co. Boutique, Ashley Jayne and more – approximately 15 boutiques in total.
“We basically give them [boutiques] a higher-paced setting with higher foot traffic that we can expose their products, accessories and whatever they have to a larger crowd,” says Binkley of the shop. [LN dingbat]