BMW is synonymous with luxury unrivaled. Diversity within its model lineup matched with a keen vision of what consumers want next has kept the German-born brand at the highest rank for customer loyalty. Locally, that same clientele devotion is inspired at BMW of West St. Louis, the dealership that has defined a new standard of excellence.

“We aim to be the benchmark of the automobile business,” owner Craig Suntrup states. “Our goal is to make BMW affordable so that you can have the ultimate driving machine. We make sure our experience matches the brand, which is [to deliver] the best of the best.”

Suntrup credits his management team – including general sales manager Brent Straub, sales manager Linzie Foster, business managers Bob Whay and Steven Toppins, and service manager Bryan Hiles – and dedicated staff for the dealership’s notable success.

“In March, we were the No. 1 BMW store in St. Louis and No. 1 in the state of Missouri,” Suntrup informs. “What does that mean for the consumer? They get better selection, better experience and better pricing.”

Go online to discover the elevated customer experience BMW of West St. Louis offers its clientele. The dealership provides aggressive pricing instantly in just a few clicks through its “unlock pricing” tool, a capability unique to this store.

“In three short years, we have [racked up] an unbelievable Google rating,” Suntrup notes. “We have 491 reviews and a 4.7 [out of 5] rating.” Part of that appeal stems from the remodeled dealership, rebuilt in September of last year to expand the showroom and revamp the delivery center, as well as to offer air conditioning and heating in the now-enclosed service drive.

“We recently hired six additional technicians, for a total of 14, ensuring you have ample service so that there is minimal wait and your vehicle is fixed right the first time,” Suntrup assures potential customers. “We can pick up and drop off your car, and get you a service car to drive while yours is in the shop. You even get a complimentary car wash.”

These amenities line up with the BMW image of opulence and superior craftsmanship. Suntrup and his team aim even higher, though, to leave an unbeatable impression on guests. It is in the attention to detail that BMW of West St. Louis makes its mark.

As Suntrup explains: “We’ve got to match the brand. More thought goes into the stitch of a BMW leather seat than goes into [the design] of most cars.” And this dealership delivers in spades.

BMW of West St. Louis, 14417 Manchester Road, Manchester, 866-932-6007 (sales), 314-487-4004 (service), 888-691-2829 (parts), bmwofweststlouis.com

LN's special content writer has a love for all things beautiful, from people trying to change the world for the better to fashion and beauty to picturesque places found around the globe.