Luxury does not have to come at extreme cost, as Stash Home proves. Now in its ninth year, the furniture retailer has matured its brand to reflect the core values of the family who owns it and the guests they are committed to serving.
“Our brand offers high style and high value,” co-owner Jeff Edgeworth says. “Stash is the turnkey to any project in your home.”
The business, which began in 2010, has four locations and joined the Dufresne Spencer Group (DSG), an almost $1 billion company with almost 4,000 employees. “My dad started this dream with my brother and me, when we were furniture reps,” Edgeworth details. “We knew the best folks to work with because of our background. We deal with the top brands. We are the people manufacturers want to work with.”
When Stash started out, Edgeworth and his family traveled coast-to-coast to compare average furniture stores and discovered a void of interesting items, especially in the mid to high quality range. Pledging to fill Stash with distinctive goods not found elsewhere, they house items that resemble what can be found only online, on TV or in the pages of a lustrous magazine.
The family business follows five threads: style, quality, value, being unique and its newest thread, care. From the cutting edge to the staples, the pieces you discover at Stash inspire conversation and invite a deeper appreciation of your aesthetic – a lot of which are offered at a discounted price of 50 to 70 percent off other furniture retailers.
“Everything we do at Stash is unique,” Edgeworth shares. “We named our fifth [foundational ideal, which we call threads,] ‘care,’ because we’re a family that believes in giving. If you’re not investing in your community, you’re bankrupt as a company. For every transaction, we donate $1.27 to numerous charities. In 2018, we raised $98,000.”
The Y127 program, as it is known, stems from the English Standard Version Bible, verse James 1:27, which says: “Religion that is pure and undefiled before God the Father is this: to visit orphans and widows in their affliction, and to keep oneself unstained from the world.” Stash reaches out to local schools, churches and organizations to determine where the greatest need is.
Stash adheres to the vision of its parent company, DSG, to make “life moments matter.” Each piece of furniture is selected to foster memories for guests and their loved ones, and is built to last for generations. The furniture retailer accommodates special orders and offers white-glove delivery service and in-home designing guidance.
“[As part of DSG,] Stash Home is now in the top 25 furniture retailers, which makes our pricing unmatchable,” Edgeworth boasts. “Our buying power has [grown]. We’re expanding to other markets. Stash continues to evolve.” Join in the evolution.
Stash Home, 10525 Manchester Road, Kirkwood, 314-394-2904, stashhome.com