A singular brand holds the title of being “The Ultimate Driving Machine.” And in St. Louis, a singular family-owned dealership has the reputation for providing the ultimate dream team to support BMW owners. At Autohaus BMW, the most important driver of a great business depends on building lasting relationships with those it serves.

“We sold our first BMWs in 1969,” recalls Peggy Wessel, owner and president. “BMW of North America came to America in 1975 and that’s when we joined as the first authorized BMW dealer in Missouri. It’s always exciting to see longtime clients and reminisce about when our mutual passion for the brand started.”

To celebrate its 50th anniversary, Autohaus BMW will host a Grand Reopening Drive Event from November 12 through 16, with a $1,000 credit toward a new BMW and an Autohaus BMW donation to Feeding America, a nationwide nonprofit network that supports food banks, for every test drive taken. The enticing event reveals the newest BMW models, including the 3 Series, X5, X7 and 8 Series.


“We just remodeled and expanded our dealership to 58,000 square feet to accommodate the increased demand for BMW, and to elevate customer experiences,” general sales manager Joe Emerson says.

The remodel, based on BMW’s latest vision, creates bright, open spaces with clean lines – a streamlined aesthetic to showcase the masterful vehicle designs. Newly designed workspaces, equipped with the latest technology, ensure efficiency and allow for client advisors to better assist in designing their client’s next BMW. The new delivery and service areas boast three-lane, indoor climate-controlled drives, and the Isetta Bar lounge area offers Starbucks and other refreshments.

Many things, though, have not changed. “We pride ourselves on putting clients first and providing an excellent experience,” sales manager Todd Cherry declares.


Joe Emerson, General Sales Manager, left, and Todd Cherry, Sales Manager

“We enjoy working for a family-owned business that is highly regarded for having a long-tenured and friendly staff, with an excellent service and sales history,” general manager Pam Eppers adds.

At Autohaus BMW, explore 200-plus new and certified pre-owned BMW and other luxury rides. The service and parts center impresses with: a wealth of experience, the latest in technology, 30 service bays, 15 certified BMW technicians, 75 BMW service loaners, parts delivery – and, likely, a friendly face you’ve known for years. The family also owns and operates the MINI of St. Louis dealership in Maplewood.

Autohaus BMW has earned numerous distinctions, among them: multiple customer satisfaction awards from dealerrater.com, the BMW President’s Club, BMW Center of Excellence awards and the coveted automaker’s Quality Management Certification.

Autohaus BMW, 3015 S. Hanley Road, St. Louis, 314-727-8870, bmwautohaus.com


November 12 through 16

Autohaus BMW celebrates 50 years of selling “The Ultimate Driving Machine” with a grand reopening.