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Platinum List 2020: Fashion
Platinum List 2020: Fashion

Platinum List 2020: Fashion

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Mister Guy Men’s



The discerning gentleman knows that the outfit doesn’t stop at the clothing, and that gentleman also knows the best place to find accessories for men in the metro area is Mister Guy Men’s. Whether it’s offering shoppers needlepoint belts from Smathers & Branson that show off sports loyalties or luxurious Alan Paine knitwear, or even hosting a trunk show at which Pig & Hen creates custom wristwear, the Mister Guy Men’s team stocks the best “finishing touch” flourishes to take your look to the next level. A little nervous in the accessorizing department? Don’t be; the style consultants here can help you pick pieces that will work with your wardrobe.


Mister Guy Men’s, 9831 Clayton Road, St. Louis, 314-692-2003,


Runner-Up: Neiman Marcus

Runner-Up: The Normal Brand




The Normal Brand

Normal Brand


St. Louis native Jimmy Sansone’s nearly 5-year-old company was practically made to win this award. As self-proclaimed “regular guys who had a problem” – finding stylish casualwear that wasn’t fussy – Sansone, aided by his brothers, decided to create his own line. And although he’s quick to dodge the title of “designer,” the proudly Midwestern brand provides men with durable yet stylish pieces, from pullovers to polos to hoodies for day, night, city, country and every situation in between. There’s no pretension that comes with sporting The Normal Brand logo; rather, it signals that you favor enjoying quality, embracing comfort – and supporting a locally based brand that’s going places.


The Normal Brand, 8809 Ladue Road, St. Louis, 314-899-0800,


Runner-Up: Mister Guy Men’s

Runner-Up: Nordstrom




Gentry’s Limited

Gentry's Limited2


Formalwear for men is pretty straightforward, right? A nice suit, a classic tux – easy. Very wrong. Although the ladies might receive more attention for gowns at galas, the men behind Gentry’s Limited are making sure metro area gentlemen have just as much fun and put just as much thought into their apparel for formal occasions. Favoring style over trends, while minding every detail of each garment that’s custom-created, Gentry’s Limited encourages its clients to eschew any ingrained fashion rules men might have in regard to pattern play, color pops and the expression of personal style through apparel – especially for big events. Because if not then, when?


Gentry’s Limited, 4818 Washington Blvd., Suite 305, St. Louis, 314-527-1785,


Runner-Up: Mister Guy Men’s

Runner-Up: Neiman Marcus




Gentry’s Limited

Gentry's Limited1


For the second year in a row, the men of the metro area are making a statement in selecting Dakota G. Grady’s haberdashery as their favorite place to curate their work wardrobe. Known for its bold colors, rich fabrics, impeccable tailoring and standout style, Gentry’s Limited welcomes men who want to communicate confidence from 9 a.m. to 5 p.m. – and beyond. But just because you’re looking for workwear doesn’t mean the way you obtain garments needs to feel tedious. The shop in St. Louis’ Central West End neighborhood arranges custom service by appointment only, so your visit is relaxed, tailored to your needs – it can even include coffee or a cocktail! – and definitely doesn’t feel like work.


Gentry’s Limited, 4818 Washington Blvd., Suite 305, St. Louis, 314-527-1785,


Runner-Up: Mister Guy Men’s

Runner-Up: Nordstrom





Cole Haan



This global footwear brand is keeping the men of the metro area walking tall. Cole Haan is loved not only for its high-quality, yet comfortable dress shoes – the last thing you want during a long day at work or even a special event is for your dogs to be barking – but also, now that the designer has a line of stylish sneakers, for allowing men to grab a pair of shoes for any occasion and know they won’t be sacrificing style for quality or comfort. Whether you’re in the market for a new pair of Oxfords, loafers or slip-on sneakers sleek enough to pass for a night out, trust that this specialty shop has what you're looking for.


Cole Haan, Plaza Frontenac, 1701 S. Lindbergh Blvd., Suite 253, St. Louis, 314-997-3460,


Runner-Up: Cobblestone Quality Shoe Repair

Runner-Up: Laurie’s Shoes





Paperdolls accessories


We all have that one friend who’s always the first to debut trends. You see her wearing a wide-brimmed hat, and then suddenly, your feed’s filled with similar looks – and you wonder how she always knows what’s coming next. Paperdolls is that friend to all ladies who constantly covet eye-catching accessories. The boutique’s curated selection of pieces, from warm weather to cold and back again, always offers a stylish way to test trends and show off your personal style. Whether that’s through bold, stackable Erimish bracelets, bohemian Gypset Honey layering necklaces or another type of accessorizing brilliance, Paperdolls is the place to find the perfect finishing touch.


Paperdolls, multiple locations, 314-394-3303,


Runner-Up: Laurie Solet

Runner-Up: Shine Boutique





Paperdolls clothing


Casual doesn’t have to mean sloppy; that’s something the staff members of Paperdolls understand completely. Since 2005, they’ve been fashionably outfitting ladies who are constantly on the go. Whether you’re looking for a comfy but trendy sweater to wear to an afternoon at a brewery, trying to look festive for a celebration of some kind or even just searching for a convenient outfit for a Saturday of shopping (say, to Paperdolls, perhaps?), this boutique has you covered. What’s more, visiting one of its four locations is fun in itself, thanks to the “PD Shopgirls,” who will help you pull together the best pieces and will make you feel as if you’re hanging out with select girlfriends in your home’s walk-in closet.


Paperdolls, multiple locations, 314-394-3303,


Runner-Up: MG Women

Runner-Up: MOD




Saks Fifth Avenue



All dressed up and no place to go is rarely an issue for area women; social calendars quickly fill with functions and events. We're fortunate, then, that we have Saks Fifth Avenue to help us always look our best. Not only does Saks offer a selection of the most covetable designers, such as Alaïa, Marchesa and Galvan London, but also LN readers praise the luxe Plaza Frontenac location for its expert stylists and warm customer service – because if you’re investing in formalwear, you want the experience to be as lovely as the garment you’re purchasing. On that front, Saks categorically delivers.


Saks Fifth Avenue, 1 Plaza Frontenac St., St. Louis, 314-567-9200,


Runner-Up: Neiman Marcus

Runner-Up: The Vault Luxury Resale



MG Women



When it comes to a work wardrobe, MG Women (formerly Mister Guy Women’s) is a perennial winner on the Platinum List – for good reason. Its selection of timeless and trendy clothing and accessories (think brands like PINKO, Veronica Beard and Trina Turk, among others) means your Monday-to-Friday look doesn’t have to be stuffy or boring. This fall, MG Women moved into a modern and chic renovated retail space connected to the brand’s sibling, Mister Guy Men’s. Beyond the revamp, the shop and the MG Women team still provide services like wardrobe styling and complimentary tailoring that keep them top-of-mind for the working women throughout the metro area.


MG Women, 9811 Clayton Road, St. Louis, 314-991-5262,


Runner-Up: Saks Fifth Avenue

Runner-Up: Vie






Laurie’s Shoes



For nearly 70 years, Laurie’s Shoes has been serving the metro area with what its clients tout as unparalleled customer service and an impressive selection of footwear. The store currently offers more than 60,000 pairs of both kids and adult shoes in the brands you know and love, such as Nike, Birkenstock, Chaco and Brooks. A multigenerational family business, the Manchester Road store has some clients that have been visiting as long as the store’s been open, always trusting Laurie’s employees when it comes to the latest footwear technology, trends and pedorthic expertise.


Laurie’s Shoes, 9916 Manchester Road, St. Louis, 314-961-1642,


Runner-Up: Paperdolls

Runner-Up: Sole Comfort

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