Laurie’s Shoes has been serving the St. Louis community for more than 60 years. Opened in 1951, this fourth generation family business has a clientele as large and ever-growing as the selection of shoes it holds. Including some that have been coming in for nearly as long as the store has been around.

“I’ve worked with some of the same customers for three generations,” says Mark Waldman, who runs Laurie’s Shoes with his two siblings. “I’ve also recently had clients that were their grandkids and even great-grandkids.”

The success of Laurie’s Shoes – which brings in new clientele as much as it retains its longtime customers – comes from their ability to hold on to the commitment to each client that comes from a small family-run storefront, while still bringing in the most brands and the newest technology. Waldman describes working at Laurie’s Shoes like running a large corporation in size with the same caring and concern for the customer as a mom and pop shop from the 50s and 60s. “Everyone who works for us is like family,” he says. “There’s a real family atmosphere.”

As a family business, Laurie’s Shoes has grown with every new generation. “We’re not relying on tradition alone. What we do is pick up and hold on to the best of those traditional values while we grow,” Waldman explains. “We have associates that bring in new things that make us the place to go to. We’re bringing in the best selection and the best technology and holding to the individual care for our customers.”

The latest technology in fashion and comfort is what makes it so easy for customers to come in and get fitted for exactly the shoes they’re looking for. “We match the footwear for their specific needs,” Waldman says. “If they’re going on a hiking trip in Colorado to walking the streets of Italy to dressy evenings and cocktail parties – we match customer demands.”

Laurie’s Shoes doesn’t just provide an excellent and varied selection, they also have Certified Pedorthists who will measure customers’ feet and ensure them the best fit for their money. On top of their local presence, their stores also service more than 150 hospitals in five states with their shoes.

The goal, according to Waldman, is grow into the future without ever sacrificing the personal touch that has kept clients coming in. “We take care of our customers,” he concludes. “We want to bring in new clients and keep them coming in for generations.”

Laurie’s Shoes, Glendale - 9916 Manchester Road, 314-961-1642, laurieshoes.com; Birkenstock & More, 12350 Olive Blvd., 314-434-4430, birkenstockstl.com; Laurie’s Etc, 1451 St Louis Galleria, 314-862-7463