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The Colonial Marketplace in Ladue has undergone serious changes over the last few years, including major renovations and upgrades. The former home of The Lammert Center was reimagined by The DESCO Group, which purchased the property in 2011. Local favorites such as The Woman’s Exchange of St. Louis relocated to the retail destination, and high-end features such as valet parking were added. The building and landscaping were improved. The storefronts quickly filled. Before too long, Colonial Marketplace was barely recognizable.

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This summer, another big change came to the shopping center: Marta’s Boutique, a beloved family-owned store known for its chic silhouettes and helpful stylists, transitioned into a different store. It’s time to meet MOD.

“Marta [Gaska, owner] decided it was time for her to spend more time with her family,” marketing manager Courtney Chapman says. “Marta and her two daughters – Tania and Lauren, who own MOD – decided to make the switch back in August and opened MOD Ladue. MOD was already a well-known boutique with four other [Missouri] locations. We like to think of MOD as Marta’s Boutique little sister, with fast, affordable fashion that anyone can wear.”

MOD opened its first store in 2013, and the family-business theme of Marta’s continues in its most recent iteration. “Lauren and Tania, along with Marta – who opened Marta’s over 30 years ago – are involved in every aspect of the business, and on any given day, you can see them in stores,” Chapman says. Other Missouri locations can be found in O’Fallon, St. Charles, Kirkwood and Columbia, as well as Edwardsville, Illinois. An online boutique, modontrend.com, was launched in August.

Loyal Marta’s fans can still shop the Ellisville, Missouri, location, but customers are sure to spot items they crave at sister store MOD. Its affordable offerings include myriad items that cost less than $100. Holiday dresses (like the oh-so-shiny Short Sleeve Sequin Holiday Dress or the black Halter Fringe Holiday Dress) are often priced around $50 or $60. Jackets and winter coats (such as the popular Crop Blush Suede Jacket or the olive Steele Winter Coat) come in around $75. Sales are also commonplace at this trendy boutique.

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“MOD runs promos all the time, and we’re sure to have amazing deals throughout the holidays,” Chapman says, noting the best place to stay updated with what’s in stock or on sale is through Instagram (@mod_ontrend). “MOD is a place where women of all ages can find affordable, fashion-forward items that are always on-trend. We’re constantly getting new merchandise every day, so you’re sure to always find something new.”

Items available from MOD extend past any particular special holiday or seasonal pieces and include basics like bralettes, leggings and jeans. On-trend details such as frayed hems, peekaboo silhouettes and bell sleeves can be spotted throughout the store, strategically selected by visual district manager Nicole Haines, who selects merchandise for all MOD stores.

“The response in Ladue has been amazing,” Chapman says. “Our customers [who] live closer to the city and already know the store are so excited that they have a MOD close to them. We find that customers love that they have an affordable, fashionable boutique to shop at in Ladue. We love the fact that we’re constantly gaining new clientele, and we adore our repeat customers; they are what makes MOD, MOD.”

MOD, 8827 Ladue Road, Ladue, 314-996-9143, modontrend.com

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