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  • November 23, 2014

Iconic Invitations - Ladue News: Weddings & Engagements

Iconic Invitations

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Posted: Thursday, August 1, 2013 12:00 pm

Your wedding invitation should do more than present ‘just the facts, ma’am’. It should make a statement about who you are as a couple and give guests an idea of what to expect from your special day. And beyond the invitation itself, everything from save-the-date cards to thank-you notes can reflect your wedding’s theme and your personality.

Pop/Culture.

“Everything for fall is just drip-drop formal,” says Claudia Hoffmann, owner of Paper Patch. But whether butting heads with parents who are plotting something more posh or simply feeling torn between trendy and traditional, there are plenty of ways for brides to beautifully blend styles. Hoffmann recommends making an old-fashioned engraved linen invitation more modern by contrasting sans-serif and script typefaces, or taking the look from Victorian to vintage with a bold slab-serif. Vellum owner Kippen Sanchez suggests another option for elegance: “Choose a deep color for your invitation and then have it tipped. The metallic will really stand out against the paper, and you’re still incorporating that classic wedding motif.” And for those gilded touches, copper has emerged as a fresh alternative to gold or silver.

The colors of love.

Even traditional brides are eschewing cream and ivory stock for gray and almond. And mustard and taupe have proven popular ways to subtly incorporate fall colors, reports Hoffman. For those who crave a more contemporary look, muted jewel tones also evoke the season’s splendor. “My brides are moving away from brown and orange,” says Sanchez. “But using those colors as accents against something unexpected, like plum, is a fresh approach.”

Build your brand.

Your college had a mascot, and the company you work for most likely has a logo. So why shouldn’t you and your partner-to-be? “An icon can coordinate virtually every component of your wedding—from the envelope lining to the dance floor spotlight,” explains Hoffmann. For a fall theme, you might choose a pumpkin stem and vine, or a wreath of wheat. Another option is something of significance to you and your partner—a compass if you love to travel, a piece of coral for scuba divers or a fountain pen if you are both writers. “A pretty design is lovely, of course,” Hoffmann says. “But an icon that goes deeper can live on after the wedding—on your stationary, your hand towels, anything!”

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