It's an odd conundrum: They say a wedding is 'your big day,' but to brides taking on the challenge of planning, it may be more like 'your big year of hard work.' That's where local wedding and event planning company Absolutely IN! comes in, offering services to help brides through the many areas of the matrimonial celebration.
"Absolutely IN! was founded by Ellen Condie about four years ago," says Michelle Moulden, director of events. "Ellen was previously a lawyer, and decided to leave the law profession because planning events was really her passion." Founder Condie worked with her daughter-in-law, Alecia Beyers, and close friend, Teresa Randall to open Absolutely IN! in 2010.
Moulden explains that the business' name, Absolutely IN!, came to be when Condie asked Beyers if she would be interested in joining her on this business venture. Beyers exclaimed, I'm absolutely in! The name was decided upon immediately.
For brides-to-be who need help with logistics and organization, Absolutely IN! offers planning and coordination services in full, partial and month-of packages. And for those who can handle the timeline and schedule, but can't perfect that place setting or invitation, creative design services are available. Looking for both? That, too, is an option. From creating a color palette to making bridal party itineraries, Absolutely IN! can handle all nuptial-related tasks. Additionally, event coordination for birthday parties, bar and bat mitzvahs, galas, baby showers and more is available.
"Absolutely IN! is very different, because we work as a team," Moulden says. "There are six of us in the office, and all of us work together all of the time; we don't have people rotating in and out for events. It's a team of people who are invested in your day, from start to finish."
Does your big day need help from the pros? The six-person team behind Absolutely IN! can be found on Clayton Road. And some bits of expert information are even available online through the Absolutely IN! blog. Posts range in topic from real-life weddings to bridal trends and professional tips.
ON THE COVER: Absolutely IN! has been providing wedding and event planning services since 2010. Photo by Carretto Studio Photography. For more information, call 315-1775 or visit absolutelyin.com.