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Glennon Card co-chairs Brigette McMillin and Cindy Brooks with Interior Design Center spokesperson Amanda Bauer (seated) at the KDR Designer Showroom 

Last year, the transport team at SSM Cardinal Glennon Children’s Medical Center was in need of new flight suits and an I-Stat machine—critical and costly components for its vital work at the hospital. The Glennon Card made sure those needs were met. “Whether it’s life-saving, or just life-enhancing, we’re happy to help out,” says Glennon Guild president and Glennon Card co-chair Cindy Brooks.

Marking its second year, the Glennon Card is a fundraising program through the partnership of Cardinal Glennon Children’s Foundation and the Guild, a 300-member women’s organization that supports the hospital and the children it serves. Born from successful examples of similar ventures in other cities, the program offers a discount shopping and dining card valid for a 10-day period, Oct. 26 through Nov. 4. For a tax-deductible donation of $50, participants receive a 20-percent discount at more than 280 merchants throughout the St. Louis area. “It’s beneficial for everyone who participates: the merchants, with increased traffic in their stores; the customers, whether you’re a parent doing early Christmas shopping or an empty-nester dining out every night; and especially the kids at Cardinal Glennon because 100 percent of the money raised goes directly to benefit them and the care they receive,” Brooks explains.

The card is available online at through Oct. 21, or in person at 80 locations through Nov. 4, a list of which can be seen on the website, as well. Echoing Cardinal Glennon’s focus on serving children all over the area, cardholders can find participating stores, restaurants and spas in St. Louis city and county, Metro East and St. Charles County. “Cardinal Glennon has a longstanding reputation of providing healthcare to so many children in need—it’s a really great cause, and we’re very excited to be a part of it,” says Amanda Bauer, spokesperson for Interior Design Center of St. Louis, which will offer the discount at KDR Designer Showrooms and Premier Plumbing Studio at the Center.

In 2011, the program sold 1,300 cards, raising $65,000 for the transport team and Knights of Columbus Developmental Center, which serves children with autism and neurodevelopmental disorders. This year, Brooks and co-chair Brigette McMillin hope to sell at least 2,000 cards, raising $100,000 to primarily benefit the hospital’s pediatric intensive care unit, particularly for the purchase of extracorporeal membrane oxygenation (ECMO) equipment, which provides respiratory support to infants and children. Several pre-sale events around town encourage early purchase and use of the card, including a ‘Sip and Shop’ at the Interior Design Center on Oct. 24, from 5 p.m. to 7 p.m.

“When you realize how many kids Cardinal Glennon touches every year—more than 200,000—it makes you want to do something to help,” Brooks says. “It’s such a loving place that exudes tangible, caring joy, and it just inspires you to want to give back.”

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