Homeowners are often pleasantly surprised when Andy Dielmann shows up with one of his agents for a listing. While his real estate company has international reach, the owner of Dielmann Sotheby’s International Realty makes sure the personal, local touch remains. “I think it’s important to have a hands-on role with our buyers and sellers,” Dielmann says. “I can do that because we have so many tools to help the clients.”
Those tools are expansive because of the company’s connection with Sotheby’s International Realty. The only Missouri affiliate of the global network of locally owned brokers, Dielmann Sotheby’s made the alliance in 2005. “The Sotheby’s brand is so powerful in its reach. In this market, you need exposure, and we can expose homes not only locally, but nationally and internationally, as well,” Dielmann explains. “In my 36 years in real estate, it’s the best thing I’ve ever done.”
Through the network’s marketing program, Dielmann Sotheby’s has a print and online presence with major media outlets, like The New York Times, The Wall Street Journal and BBC.com. St. Louis homes also are featured on Sotheby’s YouTube channel, enticing those relocating to the area. “Sotheby’s gives us an advantage other companies don’t have. If someone is coming from New York or California, will they have heard of Dielmann? No, but they have heard of Sotheby’s and that gives us instant namerecognition,” Dielmann explains.
The Sotheby’s name also is associated with high-end, quality homes, which gives the full-service real estate company another advantage. In addition to single family residences and condos in the central corridor, Dielmann Sotheby’s has expanded its boundaries, representing luxury lofts downtown, as well as farms and ranches throughout Missouri. Its sales volume in 2011 increased 15 percent over the previous year, while the average sales price and number of properties sold was up 14 percent and 12 percent, respectively.
While the company continues to grow, it has stayed true to its hometown roots. Although it is affiliated with a global network, the company remains solely owned by Dielmann, with some 100 local agents working together as a team. “We live here, we work here, and we’re active in the community,” he says. “Our agents have a love of the business and they develop personal relationships with their clients.”
In addition to the Sotheby’s branding and exposure, agents walk their clients through the process, helping them stage their home and market it in the best possible way, with multiple tools to do so. Dielmann understands the importance of technology in real estate, using not only Sotheby’s online outlets, but its own, as well, from a smartphone app, to Facebook and Twitter, along with a brand new website, set to launch soon. “In this ever-changing environment, staying up with new technology is key, yet we still do the traditional marketing methods,” he says. “We haven’t abandoned what has worked all these years, but we’re expanding to reach new markets and new generations.”
To that end, Dielmann will continue to go on calls with his agents to meet that new generation of buyers and sellers and show what a local company with prestigious, national and international impact can do for them. “We’re able to provide an unbelievable amount of service, quality and exposure, and we want to continue to grow and stay on the cutting edge. I’m anxious to come to the office every day, because each day is different, and it’s exciting to see what’s next.”