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In communications, there’s a principle known as the “rule of three.” According to this theory, information that’s relayed in a series of three is more enticing and memorable to audiences. Veni, vidi, vici. Stop, drop and roll. Life, liberty and equality.

Offering independent living, assisted living and memory care to the Ellisville area, The Fountains of West County likewise sets itself apart from local competitors for three reasons. First and foremost, The Fountains is both locally owned and operated. “The owners are onsite daily,” describes regional director Julie Sanford. “They know our residents by their first names.”

Secondly, community members will never have to worry about being blindsided by a host of à la carte charges. The Fountains’ affordable, all-inclusive pricing ensures that residents not only receive the highest level of care, but also benefit from upscale amenities like 24-hour concierge services, a bustling activities calendar and a delicious dining program. In addition, many other senior living communities require an upfront investment that can range from $100,000 to more than $500,000. “We are not a buy-in community,” assures Sanford. “The Fountains is truly a rental community.”

A third distinguishing feature is the continuum of care that The Fountains provides to seniors. With distinct independent living, assisted living and memory care communities together on the same property, The Fountains makes it easy for residents to age in place. “Each community offers a different lifestyle, but it’s very easy to transition,” declares Sanford.

The Fountains’ commitment to residents’ health and well-being is evident at every level of care. Although not required of assisted living providers, The Fountains keeps a nurse on-site 24 hours a day, 7 days a week. Whether it’s a matter of simply not feeling well or something more serious, every resident can rest assured that a nurse will be readily available – not merely on-call – to answer questions and provide the necessary medical care.

“We take it a step further here,” Sanford explains, referring to the additional training also required of the medical staff. In order to best meet the needs of memory care residents, staff working in that particular community also undergo specialized dementia training.

And at The Fountains, emotional and mental well-being are just as important as physical health. The community also maintains a robust calendar that offers a varied slate of social, spiritual and wellness activities and outings.

Given all that it has to offer area seniors, it’s simply no wonder that the community has grown throughout the years. In December, The Fountains will debut an expanded independent living wing, which will add 69 more upscale apartments to the community’s existing 160 units. These spacious one- and two-bedroom suites will offer up to 1,200 square feet of living space and will include granite countertops, stainless steel appliances, in-unit laundry and other luxurious accents. The new building will also feature more common spaces, a new art studio, new card rooms and a Kaldi’s coffee shop.

With nearly 75 percent of the apartments pre-leased, the expansion already looks to be a success. “You’ll notice the difference in our staff and the overall atmosphere here at The Fountains,” notes Sanford. “It feels like family.”

The Fountains of West County, 15826 Clayton Road, Ellisville, 636-779-2600, fountainsofwestcounty.com

Emma Dent is the Special Projects Manager for the Ladue News. A St. Louis native, Emma is a trained art historian with interests in American visual culture, especially illustration and advertising. She enjoys reading, writing, and looking.