Always in fashion, a diamond remains a girl’s best friend. From Marilyn Monroe’s famous performance of that inspired song to Rihanna’s entreaty to “shine bright like a diamond,” the jewel is a constant fixation. Nothing glows quite like a spectacular rock – except for the person receiving this treasured adornment.

At Genovese Jewelers, there’s one tried-and-true gift that will suit your special someone this holiday season. “Every woman’s jewelry wardrobe should begin with diamond studs, hoops and a necklace,” sales manager Stacy Kravanya advises. “Also, add a tennis bracelet and right-hand ring to go with her wedding ring. These staples go with every type of attire she can put on, from a fancy dress to jeans and a T-shirt, or even yoga pants.”

For more than three decades, Genovese has served as one of the largest jewelers in the United States, with a history of unparalleled customer service and dedication to the craft of jewelry-making. Kravanya delves into how the business connects with clients. “We explore what a client currently has, and then look to fill in any holes among those staple items,” she says. “Once those are filled, we move on to the more fun, yet still classic, items.”

As a sign of appreciation for its customers and the community, Genovese is playing host to a unique way to shop this holiday season. “Every Saturday in December, we are creating a fun shopping experience, with food from local vendors and live music,” Kravanya shares. “It’s just the right combination to get you in the mood for the season.”

The jeweler is also known for handcrafting exquisite, personalized pieces. “Novia is our in-house line, all designed and manufactured right here at Genovese,” Kravanya states. “It features all one-of-a-kind pieces. If you can’t find something in one of our fully-stocked jewelry cases, we can make you a perfect custom piece.”

The glamourous gem isn’t likely to lose its power to captivate. Pick up your own lust-worthy diamond design at Genovese Jewelers and make your love swoon this season. “[Owner and president] Joe [Genovese] always says ‘we can make anything,’” Kravanya says. “That’s definitely our niche – something that’s made locally, right here in St. Louis – and we can do that in time for the holidays.” 

Genovese Jewelers, 12460 Olive Blvd., Creve Coeur, 314-878-6203,

LN's special content writer has a love for all things beautiful, from people trying to change the world for the better to fashion and beauty to picturesque places found around the globe.

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