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The Curtain Exchange: Nesting in Luxury - Ladue News: Living

The Curtain Exchange: Nesting in Luxury

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Posted: Thursday, August 30, 2012 11:44 am

After almost seven years of providing a wide variety of high-quality curtains, Ellen Ross found the next step for her shop, The Curtain Exchange, in a partnership with bedding specialist Peacock Alley. “We think it’s a good addition so we can do the entire bedroom, not just the curtains,” Ross says.

In the five months since The Curtain Exchange started carrying the bedding, Ross says there has been a great response from her customers. Decorative matelassé bedding has been extremely popular, she says, especially in neutrals like gray, silver and cream. “That’s one of the reasons they’re such a good fit for us: Their fabrics and our fabrics coordinate very well together,” she says.

Approximately 40 to 50 percent of Peacock Alley’s fabrics are made at its Dallas headquarters, while imports from far-flung locales like Portugal and Italy also play a major role. “So we’re supporting both the global economy and the U.S. economy,” says Peacock Alley’s Brad Cleveland.

Cleveland notes that Peacock Alley is family-owned, and was started by Mary Ella Gabler. “She had a vision 40 years ago that people would stop using dens and living rooms like they did back then and shift to the bedroom; that bedrooms would become more of a nest,” he says. “It was very insightful of her having that vision so long ago.” The company focuses on fabrics ranging from Egyptian cotton to linen, and is most famous for its luxurious sheets and matelassé bedding. One of its newest collections, Lucca, is made from faux fur inspired by the Serengeti. “When we came out with this fabric, everyone said it was so not Peacock Alley, but it’s been hugely successful,” Cleveland adds.

The Curtain Exchange and Peacock Alley also make a good team because of their shared ambition of providing uniquely customized products and services. Peacock Alley offers customization, including monogramming, Cleveland notes; while The Curtain Exchange offers both ready-made curtains, along with hundreds of fabrics that can be customized to make a perfect fit for any home. “Everything we have in stock, people can come in and take home,” Ross says. “They can put them in their room and see if it will work for them, or if the size is not right, we will order them to their exact size.” The store also offers in-home consultations, where an experienced staff member will take measurements and help with everything from paint colors to fabrics.

Cleveland will visit The Curtain Exchange at its Clayton location on Thursday, Sept. 13, for a seminar on how to make the perfect bed. He will be available for questions, and there also will be a drawing for a $500 gift certificate that the winner can use for anything in the store.

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