Laurie’s Shoes is achieving a rare fit in the family footwear business. When customers step through its doors, they are met by a knowledgeable staff ready to custom-fit each individual’s unique fashion sense, and of course—foot size.
The fourth-generation, family-owned company continues to stay close to its roots—operating out of the same Manchester Road store where it all started in 1951. Today, president Mark Waldman and his siblings, VP Scott Waldman and VP Patty Baker, are striding forward with the same goal their grandfather, Morris Goldman, and their parents, Joan and Wally Waldman, had in mind when they founded the business: fitting the whole family with comfortable, fashionable footwear of all types. “Our big thing is fashion, comfort and fit,” Mark Waldman says.
With more than 60,000 shoes available at its stores on Manchester Road and in St. Louis Galleria and Chesterfield Mall, as well as at Birkenstock & More in Creve Coeur, customers can easily find exactly what they’re looking for, Waldman says. The stores stock the latest styles of 270 high-end, hard-to-find brands from around the world, such as Brooks, Dansko, FLY London, Gabor, KEEN, Mephisto, Moschino, Naot, Naturino, Sperry, TOMS and UGG. No store is cookie-cutter, Waldman notes, as each location caters to its area demographic. In the Manchester store, guests can try on dress to athletic shoes from a huge, multiline selection of men’s, women’s and kid’s fashions. At the Chesterfield Mall location, customers will experience an expanded selection of kid’s shoes and an abundance of adult footwear. And the St. Louis Galleria store is stocked with kid’s footwear, including a wide range of choices for dress shoes. At Birkenstock & More, visitors will find a 50 percent larger Birkenstock selection to cater to the customer looking for the ultimate in comfort shoes.
And to always ensure the perfect fit, Laurie’s carries all sizes of kid’s footwear and up to size 18 for men and 14 for women, with widths from narrow through extra-extra wide. Further, the store has a unique staff of pedorthists, trained in all manners of the foot and footwear, to guide customers toward the right shoes for their specific needs. “We want to teach people about footwear and the relationship between the foot and a shoe,” Waldman explains. Even customers who suffer from foot ailments such as plantar fasciitis can rest assured that the pedorthists will fit them with shoes to eliminate their foot and leg pain—without sacrificing fashion, he notes. “All our stores also carry a huge selection of orthotics, as well as socks, such as SmartWool and Feetures—because we want to provide any kind of superb quality to help in how the legs and feet feel.”
Waldman says it all comes back to caring about the customers like they are family. “We’re all very passionate about what we do. We’re very people-oriented—customers give us insight, and we react to it.” While he runs overall operations, his brother Scott handles the children's footwear-buying and tech support, and sister Patty heads up the store’s Shoe Roads division and personnel, and their kids service the store floors. The goal every day is to make customers happy as we look to grow Laurie's in the coming years, Waldman notes. “Laurie’s is a fun place for families to come and shop.”
ON THE COVER: Kids to adults can find the perfect fit among the colorful and fashionable spring selection at Laurie’s Shoes. For more information, call 961-1642 or visit lauriesshoes.com.