Owner Polly Lett and the Imagination Toys team

Kids gaze with wonder at the aisles of exciting choices at Imagination Toys, says owner Polly Lett. “You have heard the expression kid in a candy store. Well, a kid in a toy store is even more magical.” Evoking that magical feeling through unique play time items has been the tradition of the specialty toy store for 27 years.

Lett, who bought the Ladue shop in January when the former owners retired after 26 years, is continuing the neighborhood toy destination tradition—even retaining some of the longtime staffers, including store manager Lori Haberman. “We pride ourselves in offering the highest quality educational, developmental and creative toys that nurture the imagination and encourage children to think and have fun.”

While the goal remains the same, the shop has received a recent remodel to enhance each family’s shopping experience as they search for the perfect new addition to play time. New toys also have been added to freshly configured aisles and interactive play displays. “We are always searching for new items that our customers will enjoy, while maintaining the classic toys, award-winning books and exceptional games and puzzles for the whole family,” Lett notes.

And with the holiday season approaching, Imagination Toys aims to add even more magic. Lett says it’s the busiest, most fun time of the year. In addition, Imagination’s toy experts also make holiday shopping fun and easy by offering free product demos and complimentary gift wrapping. For added convenience, Thursday night shopping hours will be extended beginning Nov. 29 through the holidays. Lett notes that her shop is the only specialty store in St. Louis to offer the season’s hottest toy: Legos, while Brio Trains and the Loopdedoo accessory maker by Ann Williams also will be popular. “We are looking forward to a successful holiday season this year and to many years of fun in the future.”


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