FERN MALLIS TO BRING HER MAGIC TOUCH TO ST. LOUIS
Fern Mallis, the woman credited with New York Fashion Week and the former executive director of the Council of Fashion Designers of America, will be in St. Louis this fall to work with new nonprofit, the Saint Louis Fashion Fund. Mallis will host the organization's inaugural gala, in addition to serving as a judge for an upcoming design competition.
Applications currently are being accepted for the Saint Louis Fashion Week Emerging Designer Competition presented by Brown Shoe Company. "We welcome [designers from] both coasts and in-between," says Susan Sherman, Saint Louis Fashion Fund chairman of the board. "We want the best of the best."
Six finalists will present at St. Louis Union Station on Oct. 15. One winner will receive a cash prize of $15,000, mentoring from fashion pros and a private consultation with Mallis herself—in addition to an opportunity to create one look for retail.
"She's helped shape so many careers," says Sherman, who notes that having Mallis on board says a lot about the Saint Louis Fashion Fund, but also a lot about St. Louis. "We're ready to take the next step."
MISSOURI STYLE WEEK COMING THIS MONTH
The second annual Missouri Style Week will be held Aug. 20 to 23. The four-night event at the Moto Museum will include runway presentations from some 20 designers, including celebrity eyewear designer Stevie Boi; St. Louisan and Under The Gunn contestant Shan Keith; and more.
A few local nonprofits also will be able to present in hopes of raising awareness within the fashion-savvy crowd. "They reach an audience that is very diverse that they may not necessarily reach through their regular channels," says Missouri Style Week co-founder Cillah Hall.
Hall explains the event, a combination of fashion, style, art and music, is focused on motivating area designers to reach farther.