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  • September 17, 2014

Skin Deep: Q&A with Erin Griffin of tarte - Ladue News: Fashion & Living

Skin Deep: Q&A with Erin Griffin of tarte

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Posted: Thursday, February 27, 2014 12:00 pm

The weather has been teasing us lately; but at LN, we’re hoping a new spring look is just the thing to make the warm weather come a little more quickly. We asked tarte makeup artist Erin Griffin how to make the transition. Griffin is a 10-year industry veteran who has done makeup for Miami Swim Week and the Oscar de la Renta show. She also has worked behind the scenes for the likes of Lady Antebellum and The Voice winner Casadee Pope.

How did you get interested in the makeup industry?

Whenever my mom got new makeup when I was younger, she would let me play with her ‘gifts-with-purchase.’ Even the tiniest bit of makeup made me feel pretty and empowered—I knew from that point on that I wanted to make women everywhere feel the same way. Now, I’ve been a makeup artist for 10 years, and I joined tarte as a pro artist two years ago.

What is the No. 1 thing women should change about their makeup routine when transitioning from winter to spring?

Just like your clothing, it’s time to shed the layers! Spring is the perfect time to freshen up your look. The best way to do that is to ditch the heavy, full-coverage makeup and switch to something lighter like tarte’s BB tinted treatment 12-hour primer to keep your look light and dewy.

How would you describe the makeup trends this season?

There have been a variety of trends, ranging from a bright orange lip to shimmery eye shadows. The most important thing to remember is to keep the focus on one area. Don’t be afraid to try that pop of color on your lips or a shimmery shadow on your lids.

Are there any particular colors that you think will be especially popular this season?

My favorite color trend for spring has been the bright orange lip. This look can be intimidating, so start small by using a lip tint or lip gloss in a peachy or orange hue that is flattering to your skin tone. My personal favorite is tarte’s new power pigment in tipsy—it looks great on all skin tones.

We’ve been hearing a lot about cheek stains lately. How are they different from a powder blush?

Not only are cheek stains easy to use, but they leave your skin with a perfect dewy flush, like you just came from a great workout. You can also layer your cheek stains for a more intense look—try applying tarte’s Amazonian clay 12-hour blush on top of the cheek stain. This will give you an extra pop of color that will last all day!

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