9660 Clayton Road, 997-0124, viestlouis.com
Mon.-Sat. 10 a.m. to 5:30 p.m.
For almost 15 years, Vie has followed the same motto: Life is style—live it.
Owner Melodie Tauben says that when the store opened, it carried an even mixture of home items and clothing. The clothes proved extremely popular; and while Vie still carries home accessories, much of its current inventory is clothing and accessories. Tauben says the boutique’s style has remained the same, always carrying contemporary, sophisticated pieces.
“We try to have a mix that can appeal to a lot of different age groups,” Tauben says. In addition to candles, reed diffusers and serving dishes, Vie carries pieces ranging from denim and t-shirts to blouses and gowns. Carrying designers like Nicole Miller, Alice and Olivia, Alexis and Rachel Zoe, Vie works hard to make sure each customer’s wardrobe is unique.
“We’ll go the extra mile and special-order things for customers,” Tauben says. “We’ll call them when things come in that we think they’ll like. We also try to make sure that we know who knows who, and that they’re not buying the same thing.”