A trip to a beachy boutique is now as easy as a shopping trip to Clayton.

Crescent Coast, a new store carrying the best coastal brands for both men and women, makes finding classic, carefree styles as enjoyable as an afternoon spent oceanside.

Before she opened the shop, owner Terry Warner says that her two sons, ages 13 and 18, always had a hard time finding the clothes they liked in St. Louis. This was never the case in Jupiter, Florida, where the family has a home they visit every year. “They love shopping when we’re [in Florida],” she says. “I thought, Let’s bring this whole Florida, coastal vibe to St. Louis, and bring all these great brands here.” She opened the store—which she describes as ‘sophisticated surf’—in February, and sells everything from undergarments, shoes and clothing to jewelry, surf boards and ukuleles.

Warner says she is inspired by color, texture, fabric, and—most of all—comfort. The store caters to customers from middle school to middle age, and carries top brands such as Southern Tide, johnnie-O and Castaway Clothing. Crescent Coast also is the area’s exclusive retailer of lines including Strong Boalt and Native Outfitters, and carries its own custom shoe line.

Customers have been eager to see how the store will transition to cooler-weather clothing, and Warner says they won’t be disappointed. She’s bringing in crisp pants, new denim lines, faux fur vests, dresses and boots.

“I’ve found some really great things, and it’s all just now slowly trickling in for fall and winter,” Warner says. “I think St. Louis is going to love what I have to offer.”

169 Carondelet Plaza

Mon.-Fri.: 10 a.m. to 6 p.m.

Sat.: 10 a.m.-5 p.m.

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