Sarah Crowder

We put our hair through a lot trying to get the latest look—but sometimes, all of that effort turns against us as we damage our locks with blow dryers, curling irons, straighteners and the elements. To help return your hair to its natural beauty, we spoke with industry veteran Jerry Dial, who recently opened up shop at Cheveux in Brentwood.

Summer Frizz

One of the most common hair problems during the heat of a St. Louis summer is frizz, Dial says. “The best way to control that frizz is to start in the shower: Use cooler water when you shampoo, because hot water opens the cuticle of the hair, and the humidity in the air makes it even worse,” he says. Air-dry your hair as much as possible in the summer, he suggests, especially if it’s curly. Dial also recommends a smoothing product such as Moroccan Oil. “It’s my favorite right now. It’s the most unusual oil—it goes into the cuticle rather than lying on top of the hair, which can make the hair oily. Once you find the right product for you, you’ve got it made.”

Once the hair is dry, a product like Smooth & Seal can close the hair’s cuticles, and a flat iron can finish the look, Dial says. Other options for extreme frizz include a keratin smoothing system such as Coppola. Unlike early keratin treatments that have been banned because they contained formaldehyde, new systems smooth the hair without chemicals, while maintaining volume, he says.

Thinning Hair

Thinning hair can be caused by many factors, from age to illness and giving birth, Dial says. But typically, it means that the body is lacking something. “If you go through pregnancy, you’re loading up with prenatal vitamins, and then you quit taking them,” he notes. “I recommend to keep taking the prenatal vitamins for a couple of months so you don’t lose that surge of vitamins.” Others experiencing hair loss might consider taking biotin or an everyday supplement.

To make the hair look fuller in the short-term, many products like mousse, thickening powder or dry shampoo can do the trick, he adds.

Fade Out

In the summer, many people find their hair color fades more quickly than normal, especially reds, Dial notes. To make your hair color last the way your stylist intended, go for a sulfate-free shampoo and use cooler water when you shampoo, he says. Several brands, including Aveda and Bumble & bumble, also offer color shampoos with pigments that help prolong the color. But sometimes, the simplest prevention is staying out of the sun: “A lot of people will come in during the summer and say the top of their hair looks so light. I recommend closing the sunroof if you’re driving around, or wearing a hat.”

Splitting Up

Blow-drying is a big culprit for split ends, Dial notes. “A split end is a raised cuticle of the hair. When you’re drying, be cautious to dry in the direction of the hair, not blowing against it. Air-drying also helps a lot, and use a moisturizing shampoo and conditioner.” Products that provide thermal protection also can help, as well as being consistent about getting your hair trimmed and using a high-quality boar-bristle brush.

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