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  • September 20, 2014

January Fashion - Ladue News: Fashion & Living

January Fashion

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Posted: Thursday, January 2, 2014 12:00 pm | Updated: 1:27 pm, Thu Jan 2, 2014.

On Trend: Active

It’s everyone’s New Year’s resolution to either get in shape or to step-up their current fitness routine. And as we know, there is zero reason to look like a slob when you work out. St. Louisans love their activewear and has welcomed three new boutiques to satisfy our love of all things stretchy and sporty. So, there’s no more excuses for not being perfectly styled at the gym this year!

The Best... Sneakers

As long as we’re talking sporty, here are some of the coolest and brightest styles to ‘kick’ off the new year!

Must-Have: Rifle iPhone Cases

One of my new favorite finds are these whimsical and artistic iPhone cases. Designed by the team at Rifle Paper Co., each case features

prints found in the stationary designs. They come with a hard shell and a rubber insert to help protect the phone. Rifle, a stationery and gift brand based in Winter Park, Fla., was founded by husband-and-wife team, Anna and Nathan Bond. In the last four years, the company has gone from a small home business to a worldwide brand. Rifle products feature Anna's whimsical designs, which often include hand-painted illustrations and lettering to compose a style that feels both nostalgic and timeless.

Rifle phone cases, $34, Available exclusively at Esther

Line I Love: Splits59

Sometimes it’s hard to imagine any other brand being able to compete with “that one athletic brand that everyone wears,” but I think I’ve found a strong match in Splits59. I first noticed Splits59’s amazing pants. A lot of the girls I work out with wear them and they are extremely flattering: hugging your curves in all the right places and then belling out ever-so-slightly at the bottom so your legs look miles long and you get great coverage for after-the-gym errands. Based in California, where all of its product is conceived and produced, Splits is the vision of Jonathan Schwartz and Keith Peterson, who set out to create a new standard in activewear. Schwartz has completed numerous Ironman competitions around the world and founded the company with an entrepreneurial spirit sparked by his father, who co-founded Calvin Klein Inc. Peterson spent his previous career on Seventh Avenue at world-class brands, including Tommy Hilfiger and Dolce & Gabbana. With that amount of fashion DNA, plus a passion for fitness, Splits59 is one of the hottest activewear lines where style and function play alongside each other seamlessly.

Splits59 is available at FitShop, The Dailey Method and Yoga Six

Shop Worth a Stop: Cha

9666 Clayton Road, 993-8080, shop-cha.com

Mon.-Sat. 10 a.m. to 5:30 p.m.

The go-to place for a girls’ night out, a hot new accessory or a fresh spray tan, Cha is a fashionista’s oasis.

Co-owner Sarah Garlich says she wants the store to be a place where moms and daughters can go to together to shop. “I don’t want it to be too young or too old, or too high-priced or too low-priced,” she says. “That’s my ultimate goal. I really want everyone to be able to find a piece here.”

Cha, inspired by Garlich’s husband’s eponymous nickname, also is an acronym for ‘classic hip apparel.’ The store stocks sought-after brands such as 7 For All Mankind, Sam Edelman, Wildfox and Miss Me. Even more, the store offers spray tans and after-hours private events. Garlich says these parties generally get a store-wide discount, and the hostess receives a $100 gift card for bringing friends to the store. Cha recently hosted a party for wives of Cardinals, Blues and Rams players, with some of the proceeds going to charity.

This year, Cha is turning to social media to provide even more services for its customers. Starting this month, the boutique’s Facebook fans will be able to purchase jewelry and accessories not sold in store through the site. Garlich says she plans to sell via Instagram later in the year.

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