Today’s managers typically have access to large quantities of data. Careful analyses of "big data" lead to an improved understanding of the marketplace and, in turn, improve the quality of marketing decisions. In the current big data era, managers with an analytics bent also face a competitive advantage in successfully managing their brands or business divisions. This course will cover decision support tools that can be effectively used by managers to improve the quality of their strategic business decisions, such as pricing, advertising, promotions, etc.

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Build your own Advanced Management Certificate by completing 16 seminar days in 4 concentration areas.


  • Occurred Wednesday, April 5th, 2017 @ 8:00 am – 4:00 pm


Knight Executive Education & Conference Center

Throop Drive & Snow Way
St. Louis, MO 63130


Olin Business School Executive Education, Washington University in St. Louis