Classic rock and American comfort food have combined for an addition to Chesterfield’s dining scene: Rock & Brews, a concept from KISS frontmen Gene Simmons and Paul Stanley.

That chain, which opened here in November in the space previously occupied by Estancia, originated in El Segundo, California, in 2010 as a partnership between those two musicians, restaurateur Michael Zislis and concert promoters Dave and Dell Furano.

This marks the third opening for regional franchisee and managing partner Kirk Williams, following locations in Overland Park, Kansas, and Oklahoma City, Oklahoma. The Chesterfield location, the 20th for the chain nationally, constitutes the first in Missouri.

The 8,600-square-foot restaurant seats more than 300 guests. Its 35 TVs feature classic rock videos synced with the house sound system amid an assortment of music paraphernalia – everything from concert posters to drums as light fixtures.

The casual, family-friendly atmosphere offers something for all ages. A large, enclosed dog-friendly patio, for example, features skylight seating, a children’s play area and a fire pit for guests to warm themselves during colder months.

“I think one of the things I’m proudest of is how good our food is – it’s very affordable, all-American comfort food,” Williams says. “We offer a great gluten-free crust for our pizza and have excellent burgers and appetizers. Our Bavarian pretzel is actually made in Germany, finished here in the U.S. and served with a house beer-cheese sauce.”

From the menu, diners can choose from starters such as bruschetta and wings in a variety of flavors; a sweet-and-spicy Asian-style wing has become the house favorite. Salads and a low-calorie section follow in the menu. Entrées include Kansas City-style baby back ribs, fish tacos, Big City Reds hot dogs and burgers made with fresh-ground chuck.

Pizzas are also available, in 10- and 16-inch widths, in topping combinations like the Spicy Maui Wowie: house tomato sauce, mozzarella, Parmesan, pepperoni, pineapple and jalapeños.

Desserts include temptations like the restaurant’s signature Purple Rain Drops – six chocolate-filled French donuts with powdered sugar, raspberry sauce and whipped cream.

Such diverse choices self-evidently make Rock & Brews a great pit stop before catching a showing of Seussical from STAGES St. Louis.

Otherwise, during the next year or so, the kitchen plans to develop and dish three area-specific items, such as pork steaks or pulled-pork sliders smoked in-house.

Finally, tipplers should feel welcome at Rock & Brews. From the main bar, they can choose from roughly 50 craft and international beers on tap, with almost 50 more available by the bottle. Wine and specialty drinks are also available. A separate bar near the entrance features 16 taps with exclusively Missouri-brewed beers, including Schlafly and Urban Chestnut.

“It’s a place you can come with your family,” Williams says. “You can relax and have a beer here. I think you’re going to be pleased with the quality of food across the whole menu.”

Rock & Brews, 17258 Chesterfield Airport Road, Chesterfield, 636-536-2739, rockandbrews.com/location/st-louis

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